RISE UP/GEAR UP

‘R U on Track for College?’ Texting a New Strategy

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As educators look for ways to keep high school seniors on track for college and to avoid the “summer melt” that leads some astray in the months after they graduate, a new strategy is gaining ground: texting.

This year, West Virginia launched a pilot program that alerts students about deadlines for financial aid, registration, and student orientation, among other matters, with personalized messages on their mobile phones. The texting initiative targets students from low-income families—especially those set to become the first in their families to attend college.

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