RISE UP/GEAR UP

Messaging, Marketing and Media to Engage Girls in STEM

Public event: Messaging, Marketing and Media to Engage Girls in STEM

Date: Thursday, November 14, 2013 – 12:00pm – 1:00pm

Time Zone:  PST

Location: Online- Connection Details will be provided upon confirmation

Contact:  afoster@edlabgroup.org

Like. Follow. Repin. Tweet. How can we grab the attention of girls (or their influencers) and excite them about STEM with all the noise of viral videos, Instagram, Angry Birds, STEM stereotypes, and gender bias? To increase the diversity of those pursing science, technology, engineering and mathematics (STEM) fields and to engage more girls, the conversation online, in classrooms and throughout our communities must change. Explore research-based exemplary practices for engaging girls in STEM and effective messaging, marketing and media that excites them about the possibilities of STEM careers. This webinar will include relevant findings and strategies from Changing the Conversation: Messages for Improving Public Understanding of Engineering and other resources and publications.